Products > GeoWeb Applications
Summary
The MetaCarta LocalAlerts GeoWeb Application is the publishing industry's first solution that notifies users when free-form text content mentions specific places they deem important. LocalAlerts is a personalized, registration-based service that delivers users up-to-date news about the regions, towns, and neighborhoods in which they live, work or go to school.
For the online publisher, MetaCarta LocalAlerts offers a fully branded service that creates a sticky environment that is custom designed to attract new readers and retain existing readers. It is a registration-based, hosted service that uses MetaCarta's unique geographic information retrieval technology to hyper-localize content. LocalAlerts identifies the places mentioned in free-form content, in real time, making it easy to deliver it to specific users. LocalAlerts draws users back to the publisher's site for repeat visits, substantially increasing user frequency and page views metrics, enabling publishers to better capture local advertising dollars and maximize advertising rates.
For the consumer, LocalAlerts helps people find news quickly that impacts their life. On a daily basis, people receive an email from the online publisher that contains stories pertinent to their geographic area of interest. LocalAlerts informs people about local news stories, classified ads, community events, restaurant reviews and even social media, related to their favorite city, town, or neighborhood. Online publishers can now geotarget content to users regardless of where they live, work or play.
The Internet is revolutionizing the way people retrieve content that is important to them. Today, online content providers have a unique opportunity to leverage their content in new ways to create additional revenue streams. Users want personalized services because they save them time and effort while delivering them the specific content they want. Advertisers want to improve the targeting of their promotions to people in specific geographic areas because it yields results far superior to those that are not targeted.
The goal of LocalAlerts is to deliver timely, geotargeted news via email. It is a unique service that is easy for people to use, easy for advertisers to understand, and easy for publishers to implement.