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GeoTagger OnDemand is hosted geotagging service that identifies the places and points-of-interest mentioned in text documents, web pages and blogs, and relates them to their appropriate latitude and longitude coordinates. This enables documents to be automatically displayed on maps, retrieved through a variety of search agents, or dynamically displayed with other geographically relevant content. GeoTagger OnDemand is a cost-effective fully hosted geotagging solution that is ideal for digital publishers who want to geographically display or localize content without having to make a big upfront investment. Hyper-localized content draws users back to the publisher’s site for repeat visits, substantially increasing user frequency and page views metrics, enabling publishers to better capture advertising dollars and maximize advertising rates.
YourStreet.com is the first customer to use GeoTagger OnDemand. YourStreet links news stories to places, and combines it with a neighborhood social network. The web site aggregates stories from 10,000+ newspapers, magazines, and local blogs and then displays them on a map. The service is free. Once users are registered, they can begin "conversations" about places in their area and connect with other neighbors who have signed up for the service and may live near them.
GeoTagger OnDemand uses MetaCarta’s proprietary natural language processing and Geographic Data Module (GDM) technology to indentify and disambiguate geographic references and resolve the geographic meaning and location intended by the author. Based on MetaCarta’s market leading geoparsing and geotagging technology, GeoTagger OnDemand generates valuable geographic metadata from a publisher’s content, making it actionable by other applications and users.
- Retrieves Geographic Information from Content - GeoTagger OnDemand identifies the places mentioned in your content, in near real time, making it easy for you to leverage the resulting geo-metadata to quickly localize content.
- Hosted Service - GeoTagger OnDemand is a data & software-as-a-service (DSaaS) model that offers rapid implementation and flexible scalability. Additionally, customers do not need to install any hardware or software on premises and there is no substantial up front investment.
- Scalable - GeoTagger OnDemand Service is charged on a transactional basis, so the customer’s expenses scale proportionally to the value provided by the service.
- Fast and Easy - A full suite of APIs make it fast and easy for GeoTagger OnDemand customers to integrate the geographic metadata with their applications and Web sites.